Alex Nitta
Web Design for Small Businesses
Just want to get in touch? Email me.
Approach
From the start, my approach is to meet your immediate requirements with flexibility to expand in the future. I build from scratch, designing the graphic look and feel to meet your specific industry. Once the framework is in place, I'll work with you to groom your content for the web until the site is ready for publication.
But it doesn't end when your site goes online. As your business grows and changes, so should your online presence.
Methods
How do I give you control over your website? I use a Content Management System, or CMS. A CMS allows you to maintain your site after the design stage is over. It includes a text editor, so you don't have to know HTML to make edits. It's as simple as using a word processor.
The CMS I use is called MODx*. It's open-source, which means there's no cost for using it. MODx also helps generate clean code and uses "friendly" URLs, like www.company/contact.html instead of www.company/pageid=231.php. That means it's good at Search Engine Optimization (SEO).
Optimization
A website is much more than what you see in your browser. Your site can only succeed if it reaches the right people. That's where Search Engine Optimization, analytics and reporting come in.
I incorporate SEO-friendly practices in my designs. You'll have access to meta keywords and descriptions for each page, so you can help search engines find you. And that means people can find you.
I'll add tracking code so you can take advantage of the detailed reporting of Google Analytics. Find out where your site traffic is coming from, how long visitors stay, what pages link to you, and more.
I'll also create a Google Webmaster Tools account for your site, and add Conversion Tracking if you are using online ads. This lets you see exactly how much you're spending on advertising per sale in an online store or per click on a promotion.
Examples
View examples of my work.
High Ranch Nursery
Site: www.hrnursery.com
Business Description: Commercial plant nursery, selling to both wholesale clients and general public via online retail store
Requirements: Complete site rebuild, including secure wholesale login, e-commerce solutions, plant database search / browse feature, news article archive, and blog
Note: I also manage this site as webmaster.
Landmark Construction
Site: www.landmarkconst.net
Business Description: Public school construction firm.
Requirements: Secure project document download pages, photo galleries for keynote projects, site navigation restructure.
Note: I work with a writer on this site. It is under construction pending her updates.
Jennie Nitta Landscape Design
Site: www.jennienittalandscapedesign.com
Business Description: Independent landscape designer.
Requirements: Online equivalent of business card, integrating client's written content and photos into a portfolio-centered site.
Contact
Please email me if you'd like more information, including rates and estimates.
* Of course, I can design outside of MODx. This résumé is straightforward HTML and CSS.
